I haven't purchased this from the 52Kards store, but it's well worth the investment. Sure, the pack of Loops and the actual Innercircle card are worth it, but I'd have happily paid $19.95 alone just for the tricks that are taught. There's some really powerful stuff in there. The one I've yet to try is the ring effect! To be able to take someone else's ring, such a personal item, then make it float and hand it back seconds later! And the Phenomenon Fork is basically where you make a fork spin on a table. It's incredible stuff! Well worth the money.